Lurite

Soft bait fishing is huge in New Zealand — and for good reason. It’s simple, effective, and deadly on snapper when you use the right lures. But not all soft baits are created equal. Some colours and shapes work in almost every condition, while others only shine in very specific situations. This guide breaks down the five soft baits that consistently produce fish across NZ’s coastlines, from the West Coast surf to the Hauraki Gulf . 1. 5” Jerk Shad – Natural Pilchard / Anchovy Colours If you only carry one soft bait, make it this one. Why it works: Perfect wounded‑baitfish profile Natural colours match NZ bait species Deadly on the drop Works in shallow and deep water Best for: Clear water Morning and evening Light drifts 2. 4” Paddle Tail – Motor Oil / Bruised Banana A must‑have for beginners and pros. Why it works: Tail vibration attracts fish from distance Motor Oil colour shifts in sunlight Great for dirty or stirred‑up water Best for: Land‑based fishing Shallow reefs Murky wate...

  Soft bait fishing has exploded across New Zealand and Australia over the past decade — and for good reason. It’s simple, insanely effective, and perfect for anyone who wants to catch more fish without needing a boat full of gear. Whether you’re brand new to soft baits or you’ve tried them before without much luck, this guide breaks everything down into clear, practical steps that actually work in NZ conditions. Why Soft Baits Work So Well Soft baits mimic wounded baitfish — and snapper , kahawai , gurnard , and even kingfish can’t resist an easy meal. They’re deadly because: They move naturally in the water They work from shore or boat They let you cover more ground Fish hold on longer, giving you more time to set the hook If you want a technique that consistently produces fish year‑round, soft baits are hard to beat. What You Actually Need (No Overkill) A lot of guides overcomplicate this. Here’s the lean, effective setup that works anywhere from Taranaki to the Hauraki Gulf ....