About Lurite

Content:

Lurite Outdoors is a simple, practical resource for anglers who want to catch more fish using lures. I focus on real‑world experiments, honest gear recommendations, and straightforward guides that actually help you improve your results on the water.

I’m based in New Zealand, fishing the same conditions many anglers across NZ and Australia experience — shallow inshore reefs, soft‑baiting, micro‑jigging, and land‑based lure fishing.

Everything published on Lurite is tested, researched, or based on real experience. No hype, no sponsored fluff — just useful information that helps you make better decisions about gear, techniques, and conditions.

If you enjoy practical fishing content, you’re in the right place.

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🎣 The Ultimate Beginner’s Guide to Soft Bait Fishing in New Zealand (2025 Edition)

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🎣 Top 5 Soft Baits That Consistently Catch Snapper in New Zealand (2025 Guide)

Soft bait fishing is huge in New Zealand — and for good reason. It’s simple, effective, and deadly on snapper when you use the right lures. But not all soft baits are created equal. Some colours and shapes work in almost every condition, while others only shine in very specific situations. This guide breaks down the five soft baits that consistently produce fish across NZ’s coastlines, from the West Coast surf to the Hauraki Gulf . 1. 5” Jerk Shad – Natural Pilchard / Anchovy Colours If you only carry one soft bait, make it this one. Why it works: Perfect wounded‑baitfish profile Natural colours match NZ bait species Deadly on the drop Works in shallow and deep water Best for: Clear water Morning and evening Light drifts 2. 4” Paddle Tail – Motor Oil / Bruised Banana A must‑have for beginners and pros. Why it works: Tail vibration attracts fish from distance Motor Oil colour shifts in sunlight Great for dirty or stirred‑up water Best for: Land‑based fishing Shallow reefs Murky wate...
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